Branding from the Corporations

The days of branding have changed drastically. What worked before is NOT working now for the corporate companies. Lately Unilever has been promoting one product with negative self imaging for those that use it, while promoting another product, Dove, with great self images.

Most, if not all of the huge conglomerates are faceless entities. They have no  feelings, no heart, no soul.

This is another area where Blue Sage Naturals completely diverges from what 'mainstream' companies do. We, as the company, have feelings, we have faces, we talk with you, we spend time with you, we pray with you. Tell me, what other companies do that?

Blue Sage Naturals is not an invisible entity, we do not broadcast contradictory messages. We are a green company, we are natural.

A question has been posed:
"Will companies have to be branded as well? One corporate mission and value statement that governs all of their brands"?

This begs the question...companies will have to be honest, aboveboard. No longer will large corporations be allowed to get away with being hypocrites, liars and deceivers. People are becoming more educated on ingredients. We are all wanting products and goods that are good for us and those we love.

As each month and year progresses, 'we the people' will force more corporations to be honest in their dealings with us, or we will find one that is. Consumers are much more aware and educated these days regarding ingredients, labels, fire retardants and WE THE PEOPLE are fed up with the lies, scams and detriments to our health, faceless entities foist on us. People are at last thinking for themselves for the most part.

Blue Sage Naturals has always been a 'green' company. We have been herbal and healthy since the beginning, back in 1991. We were green and herbal when being green was NOT cool. Blue Sage Naturals has been formulating and producing products for the health of people, not for the health of their pocketbooks. Blue Sage Naturals is run by people who care. People who take the time on email or phone to listen and answer questions not answered on their website.

Just as the best places to work are those that recognize people are human, whether they are employees or customers, so the best companies to do business with are those that wear their values on their sleeves, that don't compromise, that stand for what is good and helpful.

Blue Sage Naturals is branded as a company that not only is GREEN, it also has heart, soul and cares about their customers. It's not hard for us to make sure all our brand values are consistent. It's who we are. It's our core values.

That's the difference between faceless entities and Blue Sage Naturals.

Core Values.


What do you think?